Pocket Social Networking in India – SMS GupShup Expands

Memo #190 – The communication revolution has spread to small towns and even villages in India through a Twitter-like Small Message Service (SMS) social marketing networking alternative called GupShup. The low-cost text messaging service for phone, web, or mobile communication facilitates “pocket social networking” for people without smart phones. It is estimated to currently process two billion messages per month in India, compared to 480 million a year ago. Continue reading